Insight into the
of sponsorships on brand strength
We have 25 years of experience in global sponsorship research. Our team is specialised in providing insights into the true impact of sponsorships on brand KPI’s. Global brands and international rightsholders continuously use our insights to take better strategic sponsorship decisions. Our research contributes to more successful sponsorships and campaigns.
we work with international brands & rightsholders like:
We believe that the unique value of the sponsorship industry lies in enabling brands to build an emotional relationship with their target audience. Our sponsorship research therefore focuses on understanding and interpreting people’s behaviour and attitudes related to sponsorships.
By providing insights in how sponsorships actually influence the relationship brands and rightsholders have with their target audiences, our sponsorship research results contribute to improving those relationships. This will eventually lead to increased brand impact of sponsorships.
Insight into the true impact of sponsorships on consumer behaviour
Continuous tracking of sponsorship success
Real-time results on bespoke online dashboards
Bespoke research design and personal approach
We are committed to enabling our clients to take a step forward with their sponsorships. Every insight we deliver should help them take the next step towards increased sponsorship success. Each sponsorship research project is therefore led by one of our Strategic Research Consultants who have extensive experience in sports sponsorships and can interpret the results in the context of our clients’ sponsorship strategy.
Our sponsorship research results are updated (in real-time) in dynamic state-of-the-art online dashboards, which gives our clients 24/7 access to all reporting and allows them to conduct their own analyses or create their own presentations.
We have been helping international brands and rightsholders to optimise sponsorship strategies for 25 years. Understanding the true impact of sponsorships contributes to taking better decisions leading to increased brand impact.
Sponsorship success in women’s football
The women's football industry has evolved significantly in recent years, experiencing increased visibility, investment, and competitiveness. There has been a growing global interest in the sport, with higher participation rates, improved professional leagues, and expanded media coverage.