By tracking the image of a rightsholder on a daily basis, the ever changing perceptions among fans can be linked to the (unexpected) happenings that make sports so beautiful. Our image tracker provides rightsholders insight into how they perform, on what impacts that performance, and how to further improve their image.
Continuous data collection
We collect data about image of rightsholders continuously, every day of the year. We do that to 1) eliminate the bias of when data are collected, and to 2) link insights to what happened on and off the pitch, court, track or even the boardroom.
To track results we build an online dashboard for each image tracking project we do. Throughout the year our clients have access to their latest data, which are visualised in beautifully designed charts.