Privacy & Cookies

Read more about our general conditions and our privicy statement & cookies.

General conditions

Our website is a great way for us to come into contact with potential new clients. Visitors to our website can sign up to receive certain types of content, such as o and trd reports.  sendyou content, we need you to provide us with certain personal data such as your name and an email address. By supplying these data, you consent to our use of these data for that purpose.

To fulfil our agreement, we also request, alongside these required data, additional personal data such as your job title, your organization's name and your telephone number. By sharing these additional data, you consent to our use of these data to:

  • send additional information on the fields of interest about which you have requested content and the events we organize;
  • approach you by telephone (via our own members of staff) about the products and services we offer within the fields of interest about which you have requested content;
  • send the Sponsoring newsletter via email. You can unsubscribe from this newsletter at any time by using the unsubscribe option in this newsletter;
  • reapproach you via other (social media) channels with information on the fields of interest about which you have requested content.

We want to send you information that you consider relevant. To do this as well as possible, we offer you access to our records of your data. You can edit these data to help us improve our services to you.

If you are no longer interested in our information, you can always unsubscribe. You can also request us to delete our records of your data. Please consult our Privacy Statement for this purpose.

Privacy Statement & Cookies

Who is Blauw Sponsorship Impact?

Sponsorship Impact is part of Blauw Research, a Dutch Market Research Bureau registered at Coolsingel 55, 3012AB in Rotterdam. Blauw was founded in 1993 and has been conducting research among clients and consumers for over 30 years. This enables our clients to better attune their products and services to your needs. Blauw is a member of the Data & Insights Network (formerly MarktOnderzoekAssociatie), a trade association that represents the interests of respondents, buyers and providers of market research. We adhere to the Code of Conduct for Research and Statistics.

We process personal data of our (former) customers or prospects (hereinafter referred to as “Customer(s)”) and personal data of participants in our surveys (hereinafter referred to as “Respondent(s)”). For readability, this privacy statement is divided into separate sections for these two groups.

Information for Respondents

We are a market research company and process your personal data for the purpose of conducting market research. We process your data on behalf of our clients and act on their instructions. As a Data Processor, we ourselves have no control over the data we process from you. Our clients have transmitted your data to us and asked us to invite you to participate in a survey. When we invite you we will inform you of the purpose of the study, and upon request, who our client is. This way you can always check with them that they have shared your data with us.

Our clients are responsible for the lawful processing of your data. The General Data Protection Regulation (AVG) allows your data to be used for statistical purposes, even if your data was collected for another purpose. Your data may also be used for market research without your explicit consent. Participation in our surveys is completely voluntary. You decide whether you want to participate. If you do not want to be invited to the survey again, you can click on the unsubscribe link at the bottom of the e-mail invitation. This link, unless otherwise stated, applies only to the survey in question.

We sometimes also use your personal data when processing your responses. Again, only for statistical purposes. For example, to determine whether young people have different opinions than older people, or to analyze whether there are differences between people living in the city and those living outside it. We do not process more data than necessary for the purpose of the study. We do not process your data in identifiable form for longer than necessary. We never report on you as an individual with identifiable data unless you have given us permission to do so. When we ask for that consent, we will tell you to whom and for what purpose we transfer the data. We have extensive technical and organizational measures in place to prevent unauthorized use of your data. Your answers and personal data are used solely for the purpose of research activities and therefore not to sell or send you anything. Upon completion of the research, your personal data will be deleted as soon as possible and in accordance with the agreements we have made about this with our client.

Young people under 16 are not directly approached by Blauw Research to participate in research. If any research specifically targets adolescents or children under 16, we approach them through their parents or guardians and ask their permission.

Information for Customers

We process your personal data for our own marketing purposes. Marketing activities that fall under this purpose consist of commercial and informative e-mail messages such as newsletters, white papers, invitations to events that we organize and information about products and services offered by us that you might be interested in. We collect only the data necessary to achieve the above purpose. In collecting your data, you agree to our terms and conditions and we agree to use your data for the above purpose. We collect the data directly from you, the data subject, or you consent to us receiving it. The data we process from you is not such that further pseudonymization or anonymization is possible without preventing its use for the above purpose. We do not apply automated decision-making or profiling to your data. Your data will be stored and used for the above-mentioned purpose until you indicate that we may no longer use your data for this purpose. To do so, you can use the unsubscribe option in the emails we send or contact us at the email address listed below. We use marketing automation software and store your data in data centers within and outside the EU. You have the right to access and correct the data we process about you. You can do this by clicking here.

You also have the right to request that we delete your information. To do so, click on the “Manage Registration” link in the emails you receive from us or send an email to the email address listed below.

When the company you work for purchases products or services from us in which you are a participating party, we process your personal data as part of the performance of an agreement. In this case, the processing of your personal data is necessary to provide the products or services. We store your personal data in our project administration system with data centers within the EU and use it for the above purpose for as long as the agreement continues. You have the right to see the data we process about you and have it corrected. You also have the right to request that we delete your data. You can contact us at the email address listed below.

On our websites it is possible to submit a question to us via a contact form. By filling in your contact information and submitting the form, you give us permission to use your data to answer your question. Your data will not be used for purposes other than answering your question. Your data will be deleted after one month.


When you visit our website, we ask you if we can set cookies. These cookies are divided into necessary cookies, which are required for the proper functioning of the website, and non-necessary cookies. You are free to choose which cookies you want to accept. With the cookies, the purpose for which the cookie is placed and the party issuing the cookie are listed. After making your choice, you can always change it by clicking on the symbol at the bottom left of each page. You can also delete placed cookies in the settings of your browser.

Changes to the privacy statement

We may make changes to this document. For example, when privacy legislation changes. We therefore recommend that you consult this privacy statement regularly.

Contact with Blauw Research/Blauw Sponsorship Impact

Should you have any questions about your privacy, you can contact us via the email address Our Data Protection Officer will then contact you.