Sponsorship

campaign

campaign

success

Authentic and appealing campaigns are essential for successful sponsorship activation and a precondition for sponsorship success. Our insights help to create and optimize sponsorship campaigns.

Co-create with your core target audience

Who is better equipped to form an opinion about your campaign than the very group it is aimed at? We always ask your core target audience for feedback.

Actionable campaign advice

Based on a set of short and concise conclusions, we provide a ready-to-use campaign framework to go ahead with.

Bespoke campaign research solutions

We provide the best campaign research solution based on the sponsorship asset and the stage in the creative process. We apply implicit research methods to ensure we get true insights in consumer behaviour and attitudes.

Campaign benchmarks

Benchmarks and historical data are part of our service as sponsorship intelligence partner. We have a well-stocked database with campaign results from diverse domains, that can be used to compare against your own campaign.

Co-create with your core target audience

Who is better equipped to form an opinion about your campaign than the very group it is aimed at? We always ask your core target audience for feedback.

Actionable campaign advice

Based on a set of short and concise conclusions, we provide a ready-to-use campaign framework to go ahead with.

Bespoke campaign research solutions

We provide the best campaign research solution based on the sponsorship asset and the stage in the creative process. We apply implicit research methods to ensure we get true insights in consumer behaviour and attitudes.

Campaign benchmarks

Benchmarks and historical data are part of our service as sponsorship intelligence partner. We have a well-stocked database with campaign results from diverse domains, that can be used to compare against your own campaign.

Insights to optimize sponsorship campaigns
Challenge

The 

challenge

challenge

We still see too many sponsorship campaigns that have little or noimpact, simply because they don’t hit the right note. You might think your new campaign is brilliant, but that is no guarantee the target audience will agree. Making fans part of the creative process, ensures you don’t take a wrong turn. Key is to invest in relevant, authentic and appealing campaigns. But what kindof activation is appealing to your target group and why? What works and what doesn’t work?

Vision

The 

vision

vision

As consumer insights experts, we use the power and knowledge of the fanbase to help brands understand what makes sponsorship campaigns successful. The key to creating impactful campaigns is to make fans part of the creative process. By co-creating campaigns with your audience, you will know what works and what doesn’t work. And this will help you to avoid wasting budget on the wrong sponsorship campaign.

Solution

The 

solution

solution

We apply research tools like our Campaign Co-Creator, LED Board Test and Campaign Pre- and Posttest to help sponsors take the right (creative) decisions in their campaign strategy. Before launching any new sponsorship campaign, it is important to find an answer to these questions:

  • What does your target audience like to see (and why)?
  • Which narrative is relevant and credible to your audience?
  • Which elements trigger the attention of your audience?
Result

The 

results

results

        

result

The insights gathered from bespoke target audiences enable sponsors to take evidence based decisions about sponsorship campaign strategy. This leads to improved effectiveness of activations and campaign and to a reduce in budget wastage.

Eva Gerritse
Eva Gerritse
Eva Gerritse
Eva Gerritse
Eva Gerritse

Want to know 

more

?

Eva Gerritse
Business Lead
+316 113 550 95
eva@blauwsponsorshipimpact.com