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Best Use of Measurement & Insight 2023

Insights Professional of the year 2022 Eva Gerritse

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The success factors of pitch-side advertising

Pitch-side advertising is an important asset for sport sponsors. Its main purpose is to make people remember the link between your brand and the sponsorship. By consistently showing a brand logo in relation to a sport, you will build a connection between the brand and the sport in the consumer’s brain. This leads to positive associations and puts your brand ahead of the competition.