A successful sponsorship strategy starts with having clear objectives and knowledge of target groups and the industry. Our Sponsorship Portfolio Analysis provides brands with a deep understanding of exactly those properties that maximise the chance of reaching sponsorship objectives. Because the most popular sport, athlete or music festival might not necessarily be the best sponsorship property for each brand.
Smart sponsorship investment
By knowing what works, the analysis helps brands to stop spending their budget on sponsorships that are not alligned with sponsorship objectives.
Sponsorship domain engagement
Deep analysis of what is of interest to your most relevant target groups, and how they actually engage with the sports, events, athletes, etc. they are interested in.
Brand Attribute Matching
Gaining insights into the match between the (desired) brand values of the sponsor and those of the (available) sponsorship properties, which helps to build credible sponsorships.