The success factors of pitch-side advertising
Pitch-side advertising is an important asset for sport sponsors. Its main purpose is to make people remember the link between your brand and the sponsorship. By consistently showing a brand logo in relation to a sport, you will build a connection between the brand and the sport in the consumer’s brain. This leads to positive associations and puts your brand ahead of the competition.
Blauw Sponsorship Impact has conducted a global research study to understand the success factors of pitch-side advertising boards. In this report we will share the results of the study on three elements of the design:
- Colour of the board (what are the best colours?)
- Messaging on the board (taglines and products or just a logo?)
- Animation on the board (moving or static images?)
You can get a free download of the report here
About Sponsorship Impact
We have been helping international brands optimise their sponsorship strategies for over 20 years. We not only prove the brand growth that sponsoring provides, but also identify opportunities to improve sponsorship strategies.